Insurance coverage Company Web sites, Microsites, Minisites and Touchdown Pages

Everybody is aware of what an insurance coverage company web site is, however extra granular insurance coverage company net advertising and marketing phrases equivalent to microsites, minisites, touchdown pages and squeeze pages could also be considerably of a thriller to many brokers and brokers. What is the distinction between these, and why are they an vital side of your insurance coverage company advertising and marketing?

Let’s start with a short definition of every:

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